Dumb Ways to Die
A Christmas campaign in true DWTD fashion, sending gifts of death and destruction, in a fun way.
Wanting to give fans something fun, unique and… well, dumb. Dumb Ways to Die approached McCann about creating something that could be shared online with friends and the world at large.
What’s a more appropriate for a DWTD fan than a surprise Dumb festive death, sent personally to them.
