Immij
Concept & Art Direction for a personalised storybook, designed to gain commercial printing leads.
Immij is a commercial printing company, with a wide range of print and logistic services for large commercial clients with excessive print needs.
They approached us to create a concept that showcased these capabilities, while being impressive and innovative enough to gain new leads when sending out to prospective clients.
“The Adventures of You, Your Company’s Prints/Printscess Charming”, is a personalised story all about you and your business.
The book, set in Medieval times, details the adventures of the person receiving it. It shows the recipient going on adventures to their local cafe, fighting with their boss, the dragon, and eventually being granted three wishes. The final page of the book directs you to a PURL (personalised URL) which gives you more information on Immij’s innovative printing solutions that unifies the power of print and digital communication.
This concept showcased the personalisation capabilities, sourcing the person receiving the books name, names of their coworkers, managers and even their local cafe or coffee shop. We also demonstrated some of their newest printing technology, using an iridescent print machine to print metallics straight onto the page.
