Tigerair
Art Direction and Design for Tigerair’s ‘Change is in the air’ campaign.
When Tigerair was going through some changes, they wanted to shout about it from the rooftops… no, the skies!
Our Creative Directors had already established an aesthetic (some kind of pseudo 80’s pop culture look & feel) through the above video and I was tasked to Art Direct a series of print and outdoor pieces to match, highlighting each new change or service the airline was offering.
Keeping with the aesthetic and playing off 80s movie posters we focused on the customers reaction to Tigerairs changes. Showing their faces full of delight and surprise, and setting the scene they’re reacting to below.
